Virtue Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
NET WT. 8 OZ | 240 mL Bottle.
Chic MD Product Pearl:
Curly hair naturally tends to be on the dry side, so shampooing just 1–2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.
Ceratonia Siliqua- Forms a sheer film to lock in moisture.
Lond Bean Polymers- Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil- Provide solar protection from the drying and damaging effects of UV rays.